Related Guides: How to Create a Campaign, 10DLC Campaign Registration Guide



Overview
This guide is crafted to assist RingLogix partners in understanding common reasons for TCR campaign rejections. By adhering to these best practices and avoiding typical pitfalls, you can significantly improve the chances of your customers' campaigns being quickly and successfully approved. We will highlight key aspects to focus on when submitting campaigns, such as accurate documentation, clear messaging purposes, and strict compliance with TCR guidelines. These tips aim to ensure a seamless experience and effective messaging for your clients.

For further details, please refer to our 10DLC and The Campaign Registry overview article.


Common Rejection Reasons

Call to Action (CTA)

A frequent reason for campaign rejection is an insufficient Call to Action (CTA). This section should clearly describe how an end user signs up to receive messages. Opt-ins must be explicit, direct, and cannot be implied or shared with third parties. The CTA must be clear and not hidden within terms & conditions or other agreements.

Examples of Opt-in Methods:

• Website Opt-in: Customers opt-in by visiting www.yourwebsite.com, adding their phone number, and checking a box to agree to receive text messages from the brand. Ensure your aggregator can locate this opt-in section.
• Mobile Webpage Button: Include the website URL in the campaign registration if this is where opt-in is collected.
• Text Keyword: Consumers opt-in by texting START to (111) 222-3333. Responses should include the brand name, opt-in confirmation, help information, and opt-out instructions.
• Point of Sale (POS) Opt-in: Signing up at a POS or another on-site location.
• Interactive Voice Response (IVR): Example: "RingLogix: You’re now opted-in to our platform notifications. For help, reply HELP. To opt out, reply STOP."

Additional CTA Notes:

• All traffic on behalf of a business must have prior opt-in/consent.
• If the CTA mentions a website for opt-in, provide the website; otherwise, the campaign will be declined.
• Lead intake forms on the brand's website must include an SMS opt-in disclaimer if the phone number field is required.

Opt-out Message

Acceptable opt-out language must include at least one of these words: END, STOP, UNSUBSCRIBE, CANCEL. Phrases must be separated by spaces (e.g., STOP 2 END). Ensure at least one sample message shows your opt-out instruction.

Example: "[Insert Business Name:] You have an appointment for Tuesday at 3:00 PM, reply YES to confirm, NO to reschedule. Reply STOP to unsubscribe."

SHAFT-C Content

Certain content types are strictly prohibited on 10DLC: CBD, Cannabis, Sex, Hate, Alcohol*, Firearms, and Tobacco*. Such content must not be on the customer's website at all.

*Alcohol and Tobacco can be supported with robust age-gating and proper opt-in.

Example: If a chiropractor's office features CBD oils on its website, the campaign will be denied, even if it's not directly related to CBD marketing.

Lack of a Website or Online Presence

Include any website or online presence the customer has, such as a social media page. The aggregator must verify the business's legitimacy. If prohibited content is found on their website, the campaign will be rejected.

Non-compliance with KYC Guidelines

Follow proper Know Your Customer (KYC) guidelines for the campaign. The brand must reflect the actual message sender, not the software behind the delivery. The Employer Identification Number (EIN) and company information should reflect the message sender, not you as the reseller.

Content Attributes

Ensure your content attributes are correct when setting up your campaign. These fields cannot be changed after submission. If incorrect, you'll need to submit a new campaign.

Example: If a customer selects "no" for embedded links but the sample content shows links, they’ll need to resubmit with "yes" selected for embedded links.

Sole Proprietor Campaign (Currently Not Available)

Not all carriers accept these campaign types, so they’ll be automatically rejected. You’ll then be charged the $15 fee and need to resubmit. As such, submitting new Sole Proprietor campaigns is unavailable until further notice.

Privacy Policy

One critical aspect scrutinized during the vetting process is the language used in a sender's Privacy Policy. The Privacy Policy must clearly describe how consumer data will be used and shared (if applicable) and how consumers can contact the message sender. This ensures that message senders do not improperly claim to have consumers' consent to share end-user data with third parties for marketing purposes.

Example: "Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. This excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties."

Opt-out Instructions

Message senders must acknowledge the consumer's right to opt out of a messaging campaign. The Privacy Policy must include instructions on how to opt out of future communications.

Example: “If you wish to be removed from receiving future communications, you can opt out by texting STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE.”

While we cannot provide legal guidance on Privacy Policy requirements, we stress the importance of compliance with TCPA laws and carrier regulations. Online resources can assist new brands in developing the necessary operational processes and Privacy Policy templates.

Note: Ensure your Policy, Practices, and Procedures include the required SMS disclosures and functions to avoid registration and vetting rejection (i.e., “805 - Compliant privacy policy is required on website”).