Importance of a Clear and Compliant 10DLC Privacy Policy

Having a clear and compliant privacy policy is essential for 10DLC (10-Digit Long Code) campaign approvals.

As part of the approval process, The Campaign Registry (TCR) requires transparent practices for collecting, using, and safeguarding customer data, which must be clearly outlined in your privacy policy.

A well-crafted privacy policy can be the determining factor in whether and how quickly your campaign is approved or rejected.

In most cases using a dedicated 10DLC Privacy Policy is ideal. However, if that is not possible, then adding compliant clauses to your general privacy policy may suffice.

Below, we’ll share templates for both options.


**Disclaimer**

RingLogix is not responsible or liable for any issues arising from the use of the content provided. We recommend consulting legal counsel for specific recommendations and to ensure compliance with all applicable laws and regulations.



Dedicated 10DLC Privacy Policy Template

Here’s a simple template you can use to craft a dedicated 10DLC privacy policy for your website. Carefully review and adjust any details as needed and replace the 4 variables in [brackets] with your information. Once updated, host it on your main site and use this link when submitting or updating your 10DLC campaign.

-----template-start-----

Last Updated: [Insert Date]


Introduction
At [Your Business Name], we are committed to protecting your privacy. This policy explains how we collect, use, and safeguard personal information in connection with our SMS/MMS messaging services, in compliance with 10DLC regulations.


Information We Collect
We collect personal information, such as your name and phone number, when you opt-in to receive SMS/MMS communications. Additionally, we may collect device and location data for regulatory compliance.


How We Obtain Consent
By opting into our messaging services—whether through online forms, text message keywords, or other methods—you provide explicit consent to receive SMS/MMS messages. We do not send messages without prior opt-in.


How We Use Information
The information we collect is used solely to send notifications, alerts, and marketing communications, and to comply with 10DLC regulations.


We Do Not Sell Your Information
We will never sell your personal information to third parties for marketing purposes. Your information is used only for the purposes outlined in this policy.


Sharing of Information
We may share your information with trusted third-party providers who help us deliver messaging services. However, we do not share your information for marketing purposes without explicit consent.


Opting Out
You can opt out at any time by replying with STOP, UNSUBSCRIBE, or another opt-out keyword.


Your Privacy Rights
You have the right to access, correct, or delete your personal information. To exercise these rights, please contact us at [Insert Contact Info].


Updates to This Policy
This policy may be updated periodically to reflect changes in regulations or business practices. Please review it regularly.


Contact Information
If you have any questions or concerns about this policy, please contact us at [Insert Contact Information].

-----template-end----- 

 


Clause Insert Option for General Use Privacy Policies

If creating a dedicated 10DLC privacy policy is not an option, you can attempt to meet compliance by adding the following clauses to your existing privacy policy. While these clauses have worked for previous campaign approvals, their use does not guarantee full compliance or approval of your campaign.

No Sharing of Mobile Information Clause
"No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All text messaging originator opt-in data and consent will not be shared with any third parties."

By ensuring that your privacy policy is compliant with 10DLC regulations, you not only avoid unnecessary delays in campaign approvals but also strengthen trust with your customers. For best results, consider consulting legal counsel to tailor your policy to your specific needs.