This article will be updated regularly to meet industry standards.
Last Compliance Update(s):
| 02/17/2025 - SMS Complaint Terms/Conditions + Privacy Policy Required
| 01/27/2025 - Sample Messages
| 12/16/2024 - CTA (Call-To-Action)
How to use this article
This is used for filling out fields after the use cases have been selected.
The checklist reflects what compliant factors the Campaign Vetter's are looking for.
Submitting information in bullet-points or solely compliant information will be at high risk of decline by DCA.
You may write your CTA in step-by-step or sequential segments (example: 1,2,3, etc.)
Campaign Description must have...
☐ Clear Explanation of the Use Cases that were selected for the customer's Brand- This is referring to the outbound messages
- Make sure to explain each use case
- Example: Customer Care and Account Notification:
- Customer Care messages are client follow-ups, discussions about possible service needs. or clients inquiries.
- Account Notification messages can be regarding scheduling, invoicing notifications, or
☐ Messaging frequency needs to be disclosed.
- If donations are collected, it must be clearly stated.
Call-To-Action must have...
☐ Clear explanation of how the consumer can locate and agree to receive text messages from the brand, including opt-in keyword if applicable.
☐ Provide evidence of consumer opt-in method
Acceptable proofs of consumer consent can be...- Online Webform(Public Website):Must be direct link to webform. Homepage links will be at risk of rejection.
- Script for Verbal/IVR opt-in: Must be uploaded or written out completely in CTA submission.
- Physical form: Must be uploaded to campaign media.
- Marketing Material: Physical martial must be uploaded to campaign media.
A copy of all physical opt-in collection material must be uploaded, if not available on a public website.
A max of 5 media files can be uploaded to support either CTA, Privacy Policy, and Terms & Conditions.
☐ Brand Name
☐ Type of messages being sent
- This should explain what type of messages consumer should expect to receive (should reflect use cases selected).
- Example: appointment reminders, billing alerts, promotions, 2FA, etc...
☐ Message frequency disclosure
- Example: Twice a week / 4 times a month / frequency may vary
☐ "Message & Data Rates May Apply" disclosure
☐ Help information/instructions (How can the consumer request assistance?)
☐ Stop information/instructions (How can the consumer request to no longer receive messages?)
☐ Mention Privacy Policy Link/Media- If on public website, provide direct URL.
- If not on a public website, upload a PDF copy & mention it is attached in the CTA
☐ Mention of Terms & Conditions Link/Media- If not on a public website, upload a PDF copy & mention it is attached in the CTA
Below are optional points, but can increase the campaign's chances of approval.
☐ Explain when a consumer should expect to receive their first message
☐ When does messaging stop?
- Example: Messaging continues until opt-out keyword is received, or we no longer conduct business with recipient)
** Note: Attached multimedia has a limit of 5 files. 10MB size max per file. **
Opt-In Message must have
☐ Brand Name
☐ Type of messages being sent (Should reflect the use cases selected)
☐ Opt-Out/Stop instructions
☐ Help instructions
☐ Message Frequency (Example: Twice a week / 4 times a month / frequency may vary
☐ Associated fee's disclosure (Example: "Message & Data Rates may apply")
Opt-Out Message must have
☐ Brand Name
☐ Indicate no further messages will be sent
HELP Message must have...
☐ Brand Name
☐ Direct support contact (email, phone number, or support website)
Sample Messages must have
☐ Brand Name
☐ 1 Sample per each use case selected
☐ At least 1 Sample must have opt-out instructions