10DLC - Campaign Use Case Guide

10DLC - Campaign Use Case Guide


Overview
This guide is to help give clear difiniotion on the various Standard Low-Volume Mix and Special Use Cases a Brand and Campaign can register for. The Table of Contents can be used to go directly to a use case for quick access and availabillity. 

Special Use Cases can only be selected on what the Brand is eligible for. For example, only non-profit 501(c)(3) tax exempt brands are able to register a Charity use case campaign. If a brand needs to register a special use case campaign, please open a ticket with our 10DLC team for processing. 




Standard LVM Use Cases

In most cases your customer's will benefit from the "Low Volume Mixed"  ("LVM") use case.
It allows for selecting a mix of up to five sub-use cases, avoiding stricter options that may cause message delivery issues, should any message violate a specialized use cases narrow purpose. These features make the LVM use case an easy choice for most customers and is the default configuration when creating a campaign in the RingOS portal.


2FA (Two-Factor Authentication)
Sending any authentication, verification, or one-time passcode sent to verify someone

Examples:
  1. A company sending one-time code to validate who they are speaking to 


Account Notification
Notifications to account holders relating to and being about an account

Examples:

  1. Low-Balance warnings
  2. Invoice due/overdue reminders
  3. Updates to account/profile
  4. Scheduling/Appointment Reminders
  5. Check-in’s
  6. Membership renewal notifications




Customer Care
All customer care interaction, including account management and customer support. 
This use case mainly applies to responding to clients who reach out first.

Examples:
  1. Responding to inquiries about services/products
  2. Answering questions
  3. Live SMS Help Desk/Troubleshooting


Delivery Notifications
Notifications about the status of the delivery of a product or services. 

Examples:
  1. A product has been shipped
  2. Delivery has arrived
  3. Order is ready for pick-up


Fraud Alert Messaging
Notifications regarding fraudulent activity on a user's account.

Examples:
  1. Suspicious login detected
  2. Account was recently accessed from unfamiliar IP Address


Higher Education
Messaging on behalf of Colleges, Universities, and education institutions (not free-to-consumer). 

Examples:
  1. Registration reminders
  2. Application deadline notifications
  3. Class schedule changes


Marketing
Any communication that includes marketing and/or promotional content. 
Requirements: Opt-in consent, Terms & Conditions, and Privacy Policy must be publicly accessible online. 

Examples:
  1. Discount notifications
  2. Product Launches/Promotions
  3. Reminders of discounted dates/prices


Poll and Voting
Sending surveys, polling, and/or voting on topics for feedback on brand products/services.
This CANNOT be related to political polling/voting. Any political campaigns mustbe priocessed as a Special Use-Case Campaign.

Examples:
  1. Customer satisfaction surveys
  2. Event/Product voting polls
  3. Feedback requests on products/services


Public Service Annoucements (PSA)
Informational messaging to raise awareness about important issues. 

Examples:
  1. Sending mass notificaiton about closures due to weather
  2. Providing safety tips
  3. Awareness about product recalls
  4. Sending Health Guidence


Security Alert
Notification that a system (software or hardware) has been compromised and action is required. 

Examples:
  1. Unrecognized Login Attempt
  2. Reset password required due to suspicious activity/breach




Special Use Cases

Special Use Cases can only be selected on what the Brand is eligible for. 
For example, only non-profit 501(c)(3) tax exempt brands are able to register a Charity use case campaign. 
If a brand needs to register a special use case campaign, please open a ticket with our 10DLC team for processing.

A Campaign cannot use Standard and Special Use Cases at the same time. 
If a brand requires both a Standard and Special Use Cases, then two different campaign will need to be submitted. 




Agents and Franchises 
For brands with multiple agents, franchises, or offices needing localized numbers. 

Requirements:

  • Post-registration approval required
  • Limited to 5,000 numbers per brand under this use-case.
    • This means the total number of localized agent/franchise numbers that can be provisioned across the brand cannot exceed 5,000.
    • It is not per campaign, but per brand registration.
Examples:
  • Real-estate firms with multiple agent locations
  • Insurance companies with regional offices
  • Fast-Food franchises with localized SMS Programs


Carrier Exemptions
This use case is like a special permission slip from mobile carriers. It is used when a campaign does not fall into any existing standard or special use case category, but is still legitimate and important. The carrier reviews and decides whether to grant an exception. 

NOTE: For most everyday business, this use case will never apply. It is rare and only for examples where carriers agree no other category applies. 

Requirements:

  • Must first register campaign and request exemption through DCA. Carrier (MNO) will review the request directly
  • Only granted if there is a strong business or public need that cannot be handled under existing categories
  • Post-registration approval is mandatory

Examples:
  • Large Enterprises
    • E.g., Nationwise bank with a unique communication flow that doesn't fit normal categories (for example, hybrid alerts that combine multiple regulated funtions)
  • Government Agencies
    • E.g., Federal or state agencies running programs that don't fit PSA, Emergency, or Political, but are still vital.
  • Special Programs
    • E.g., Airlines or transportation authorities needing custom notification formats beyond delivery or PSA. 



Charity
Communications from a registered charity to provide help and raise money. 

Requirements:
  1. Only available to IRS 501(c)(3) tax-exempt brands. 
  2. Must select at least 1-5 sub-use cases. A charity can only operate within those defined categories while under the Charity umbrella.
      Sub-Use Cases:
  1. 2FA      
  2. Account Notification      
  3. Customer Care
  4. Delivery Notification
  5. Fraud Alerts
  6. Higher Education
  7. Marketing
  8. Poll & Voting
  9. Public Service Annoucement (PSA)
  10. Security Alert

Examples:
  1. Redcross donation campaigns
  2. Non-profit event updates
  3. Local Food Bank fundraiser reminders
  4. Responding to organization inquiries




Emergency
Notification services to support public safety/health during natural disaters, armed conflicts, pandemics, etc.
Typically reserved for governement agencies, schools, hospitals, or other entities offficially responsible for public safety. 

Requirements:
  1. Post registration approval from carrier (MNO) is required. 
  2. Campaign must clearly describe the emergency purpose and how opt-in is collected
    1. Opt-in consent is still required, unless messages are part of a governement-authorized emergency system (e.g. FEM IPAWS/WEA)

Examples:
  1. Public Health agency sending pandemic updates
  2. City sending evacuation orders
  3. School district alerting parents to lockdowns



K-12 Education
Messaging platforms supporting K-12 schools and distance learning. Not for higher education; requires MNO approval. 

Requirements:
  1. Must be registered as an approved K-12: Only applies to elementary, middle, and high school grades. 
  2. Campaign submission must clearly state it's uses for K-12 education. 
  3. Opt-in Consent must be obtained from parents/guardians

Examples:
  1. Messages to parents about closures or rescheduls
  2. Sending snow day/weather notifications
  3. Sending class/school reminders
  4. Sending school event notifications/reminders




Political (Election Campaigns)
Messaging for organized political efforts. 

Requirements:
  1. Available only to nonprofits with Campaign Verify token or Aegis Political vetting or nonprofits with 501(c)(3/4/5/6) tax exempt status

Examples:
  1. Candidate Campaign Messages
  2. PAC Updates
  3. Union Election Reminders



Proxy
Peer-to-peer, app based group messaging with proxy/pooled numbers, masking personal numbers to allow communication without revealing personal information. 

Requirements:
  1. Only available for enterprise or app-based services where privacy protection is the core function
  2. Proof of consumer opt-in must still be provided, even though numbers are masked

Examples:
  1. Ridesharing apps masking rider/driver personal numbers
  2. Delivery platforms allowing customers and couriers to communicate without revealing personal numbers
  3. Online marketplaces enabling buyer/seller chat without disclosing real numbers


Social
Communication between public figures/influencers and their communities. 

Requirements:
  1. The brand/entity must demonstrate that the program is genuinely for influencer/public figure engagement and not miscategorized
  2. Opt-in consent, Terms & Conditions, and Privacy Policy must be publicly accessible online
  3. Must select at least 1-5 sub-use cases. A charity can only operate within those defined categories while under the Charity umbrella.

    Sub-Use Cases:
  1. 2FA
  2. Account Notification
  3. Customer Care
  4. Delivery Notification
  5. Fraud Alerts
  6. Higher Education
  7. Marketing
  8. Poll & Voting
  9. Public Service Annoucement (PSA)
  10. Security Alert

Examples:
  1. Fan Communications
  2. Updates to events
  3. Celebrity alerts




Sweepstake
Sweeptakes messaging campaigns

Requirements:
  1. Post-registration carrier approval required
  2. Must comply with federal/state seepstakes laws

Examples:
  1. Retail gift card contests
  2. Beverage brand sweepstakes

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