10DLC - Brand Vertical Types Guide
Posted by Albert Diaz, Last modified by Albert Diaz on 09 June 2024 03:58 PM

Related Guides: TCR Brand Requirements Guide, How to Create a Brand



The Campaign Registry (TCR) recognizes only 23 relatively broad business verticals, which can make it difficult when trying to determine which option is most appropriate. For example, a business like a Barber Shop might be considered a personal service, but is not listed in the TCR. In this case, it would fall under the 'Professional Services' vertical.

This guide will help you navigate these broad categories when registering a Brand for your customers. For further details, please refer to our 10DLC and The Campaign Registry overview article.


TCR Business Verticals and Sub-categories Examples

Below is a comprehensive list of the primary business verticals recognized by TCR and examples of businesses within each category. You can use this guide to determine the appropriate vertical for your business during brand registration. If you do not see your specific business listed in the examples below, please use your best judgment based on the 23 options available.


  • Examples: Extermination/Pest Control, Farming, Fishing/Hunting, Landscape Services

Construction, Materials, and Trade Services

  • Examples: AC & Heating, Architect, Building Construction/Inspection, Contractor, Equipment Rental, Plumbing, Repair/Maintenance/Remodeling


  • Examples: Child Care Services, College/Universities, Elementary & Secondary Education, GED Certification, Private School, Real Estate School, Technical School, Trade School, Tutoring Services, Vocational School

Energy and Utilities

  • Examples: Conservation Organizations, Environmental Health, Land Surveying, Oil & Gas Distribution, Oil & Gas Extraction/Production, Pipeline, Water Well Drilling


  • Examples: Music Production, Sports Production, Film Production

Financial Services

  • Examples: Banking Service, Brokerage Firm, CPA Firm

Gambling and Lottery

  • Examples: Casino, Off-track Betting

Government Services and Agencies

  • Examples: Commodity Credit Corporation (CCC), Corporation for National and Community Service (AmeriCorps), Corporation for Public Broadcasting, Export-Import Bank of the United States, Federal Agricultural Mortgage Corporation, Federal Crop Insurance Corporation (FCIC), Federal Deposit Insurance Corporation (FDIC)

Healthcare and Life Sciences

  • Examples: Child/Youth Services, Chiropractic Office, Dentistry, Emergency Medical Services, Emergency Medical Transportation, Hospital

Hospitality and Travel

  • Examples: Travel Agency, AIRBNB/Lodging Rentals, Restaurant/Bar Business, Hotel

HR, Staffing, and Recruitment

  • Examples: Staffing Agency, Human Resources Agency, Headhunter Business

Information Technology Services

  • Examples: Cloud Services, Backup and Disaster Recovery, Network Security, Help Desk Support, IT Consulting, IT Management, IT Support, IT Solutions


  • Examples: Personal Auto Insurance, Commercial Auto Insurance, Personal Property Insurance, Commercial Property Insurance, Life Insurance, Health Insurance


  • Examples: Attorney/Law Firm, Bail Bonds, Court Reporting


  • Examples: Manufacturing Plant, Automotive Business, Bakery, Shoemaker, Tailor, Product Manufacturing and Distribution

Media and Communications

  • Examples: Radio Station, Television Station, News Organization

Non-Profit Organization

  • Examples: Non-Profit Religious Organization, Non-Profit Educational Organization, Non-Profit Charity Organization, Non-Profit Scientific Organization, Non-Profit Literacy Organizations, Any Organization Legally Classified as 'Non-Profit'


  • Examples: Political Campaigns, Political Awareness Organizations

Postal and Delivery

  • Examples: Courier Service, Postal Service, Delivery Service

Professional Services

  • Examples: Animal Boarding, Barber Shop, Beauty Salon, Diet Center, Dry cleaning/Laundry, Event Planning, Fitness Center, Florist, Janitorial/Cleaning Services, Massage/Day Spa, Nail Salon, Personal Assistant, Photography, Tanning Salon, Cremation/Funeral Services, Drug Screening, Locksmith, Security Services

Real Estate

  • Examples: Home Inspection, Interior Design, Manufactured Housing, Mortgage Company, Property Management, Real Estate Broker/Agent, Warehouse/Storage

Retail and Consumer Products

  • Examples: Grocery Store, Drug Store, Department Store, Convenience Store, Online Vendor

Transportation and Logistics

  • Examples: Air Transportation, Boat Services, Limousine Services, Taxi Services, Towing, Truck Transportation
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